Amazon Eyes 2026 Entry to Satellite Internet Market Dominated by Musk's Starlink

Amazon said its Leo low‑Earth‑orbit satellite network (formerly Project Kuiper) is progressing toward commercial service “in a few months,” positioning the company to compete with SpaceX’s Starlink. CEO Andy Jassy touted technical advantages — roughly 2x downlink and 6x uplink performance versus existing alternatives — and highlighted deals with partners including Delta (half its fleet committed for 2028), JetBlue and AT&T. Amazon’s acquisition of Globalstar will add direct‑to‑device capabilities, accelerating rollout despite recent setbacks (a Blue Origin New Glenn mission delivered a payload to the wrong orbit). Market implications: Leo could reshape satellite broadband competition, benefiting Amazon’s addressable market and telecom partners while increasing pressure on incumbents such as Starlink.