Amazon Prime Launches in South Africa, AMZN Rises to $253.90

South Africa became the latest country to gain Amazon Prime on June 4, extending the service to 27 markets as AMZN traded at $253.90, up 1.55%. The rollout followed the June 3 launch announcement, which introduced a 59 rand monthly or 399 rand annual subscription with a 30-day trial after Amazon entered the market two years earlier. Prime Day promotions scheduled for June 23-29 aim to accelerate adoption in the fast-growing local e-commerce sector, adding modest long-term revenue potential.