Amazon Unseats Walmart as Top US Retailer

Amazon has overtaken Walmart to become the largest U.S. retailer by gross merchandise value, according to a J.P. Morgan report cited by PYMNTS. The piece highlights Amazon’s retail strength in selection, pricing, and fast delivery, with its U.S. eCommerce share estimated at 47%. PYMNTS Intelligence says Amazon’s share of consumer retail spending rose to 9.3% in Q1 2026 from 8.6% a year earlier, while Walmart remained at 7.8%. Amazon leads in four major retail categories and has a slight edge in health and personal care, underscoring that its scale and logistics continue to pressure traditional brick-and-mortar competitors. The article is primarily market commentary on retail competition rather than a direct earnings or price-moving catalyst, but it reinforces Amazon’s competitive dominance and long-term growth narrative versus Walmart.