Google, Apple Lead Earnings Barrage. Get Ready.

Markets rallied, with the Dow jumping roughly 790 points and the S&P 500 and Nasdaq hitting new highs, driven in part by strong tech earnings and optimism around Alphabet (GOOG.OQ). The piece frames the move as part of an earnings-driven market rally — Apple climbed on its results while Nvidia saw a pullback — and highlights that the Magnificent Seven (Alphabet, Microsoft, Amazon, Meta and Apple) are set to report next week. The story is market-focused: indexes are buoyant, earnings will be the main driver near-term, and investors should plan entry/exit rules around earnings to manage risk.