Microsoft and Postel: An Innovative New Data and AI-Driven Solution to Optimize Italian SMEs' Relationships with Their Customers

Microsoft has expanded its collaboration with Postel (a Poste Italiane Group company) by bringing Audiencerate into an integrated Data & Direct & Digital Marketing platform that embeds Microsoft Azure AI and cloud capabilities. The solution, aimed at Italian SMEs, bundles Postel's omnichannel communication channels with Audiencerate data intelligence to automate customer lifecycle campaigns and deliver market intelligence. Market impact: the deal broadens Azure AI adoption among SMEs, strengthens Microsoft’s positioning in MarTech/AdTech, and could drive incremental cloud and services revenue over time, while boosting Postel and Audiencerate’s go-to-market offering. The rollout is live now with additional automation modules coming in the weeks ahead.