ORANGE JUICE Raises $40 Million to Launch Permanent Capital Company Backed by a Bitcoin Treasury

ORANGE JUICE announced a $40 million capital raise to launch a permanent-capital acquisition platform that will buy, improve and indefinitely own U.S. businesses. The company says it will target stable businesses generating $1 million to $10 million in annual cash flow, reinvesting cash into further acquisitions or a Bitcoin treasury. The strategy blends long-term ownership, operational improvement and crypto treasury management, positioning it as an alternative to traditional private equity fund structures. The founders also said they intend to pursue a future public listing to create a liquid ownership currency and access capital markets. While the announcement is company-specific, it may be of interest to Bitcoin investors because BTC is central to the treasury strategy and to broader trends in corporate treasury adoption.