Apple Cuts iPhone 18 Pro Orders Up to 20% on Soft Demand

Apple has instructed suppliers to cut October component orders for the iPhone 18 Pro and Pro Max by 15% to 20%, according to reports from Nikkei Asia. The order reductions follow softer-than-expected demand after Apple implemented a $100 price increase to offset surging memory costs driven by artificial intelligence demand. The news initially pushed Apple shares down as much as 3% to $331.22 and pressured key suppliers including LG Innotek, which fell 13.1%. While standard iPhone 18 orders remain unchanged ahead of an early 2027 debut, investors are monitoring potential margin pressure.