UBS Raises Meta Platforms Price Target to $884 Following Pivotal Research Target Hike

Wall Street analysts continue to raise price targets for Meta Platforms, Inc. amid growing confidence in its digital advertising and artificial intelligence capabilities. UBS raised its price target on Meta to $884 from $715 on Oct. 14, citing continued strength in digital ad spend and AI monetization across Facebook, Instagram, and WhatsApp. The adjustment followed an increase by Pivotal Research on Oct. 13, which lifted its price target to $930 from $790 on optimism over Meta's AI infrastructure investments, operational execution, and advertiser return on investment.